Manager, Marketing Communications (Campaigns) - Mapletree Investments

Role Overview

Mapletree Investments Pte Ltd is looking for a strategic, high-calibre Manager, Marketing Communications (Campaigns) to lead the Advertising and Promotions (A&P) team for VivoCity. In this leadership role, you will devise and execute high-impact retail marketing strategies, festive consumer activations, loyalty programmes, and integrated brand campaigns to drive shopper footfall and tenant revenue.

Key Responsibilities

• Direct the end-to-end planning, creative development, and execution of flagship integrated campaigns, festive events, loyalty initiatives, and retail promotions.
• Formulate innovative campaign themes, compelling creative briefs, and immersive experiential touchpoints aligned with VivoCity’s destination brand positioning.
• Manage, mentor, and upskill a dynamic team of marketing executives, maintaining rigorous creative and operational benchmarks.
• Manage external creative, media buying, public relations, event production, and digital agencies to ensure top-tier deliverable standards and optimal ROI.
• Forge commercial alliances and high-value sponsorships with mall tenants, global intellectual property (IP) holders, and external industry partners.
• Oversee marketing budget allocation, vendor procurement, contract lifecycle management, and corporate governance compliance.
• Leverage customer relationship management (CRM) analytics, footfall trends, and campaign KPIs to deliver data-backed insights and continuous tactical enhancements.
• Supervise multi-channel touchpoints—including mall directories, corporate websites, mobile apps, social media, and direct tenant communications.
• Author executive papers and deliver strategic presentations to senior leadership to secure campaign and budget endorsements.

Requirements & Qualifications

• Bachelor's Degree in Marketing, Mass Communications, Business, or a related discipline.
• At least 7 to 8 years of solid marketing experience, with a minimum of 3 years in a people-management or leadership capacity.
• Proven track record within retail shopping malls, lifestyle destinations, hospitality, or tourism marketing.
• Demonstrated success in orchestrating large-scale retail campaigns and steering multi-agency consortiums.
• Strong analytical mindset capable of translating consumer behavioural data into measurable marketing initiatives.
• Exceptional presentation, stakeholder management, and interpersonal communication capabilities.